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新时代生态环境科普童书出版与传播路径研究

Research on the Publication and Dissemination Path of Children's Books on Ecological Environment Science in the New Era

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通过深入探讨新时代背景下生态环境科普童书的出版与传播现状、面临的挑战以及未来发展趋势,对当前市场需求的细致分析,揭示生态环境科普童书在内容、形式及传播渠道上的多元化探索.尽管当前市场上面临内容同质化、市场竞争激烈等挑战,但通过加强内容创新、拓展传播渠道、应用智能化与数字化技术等对策,有望推动该领域童书的持续发展.展望未来个性化与定制化出版、跨界融合以及全球化视野下本土化策略等趋势,为出版机构提供了新的思路和方向.
This paper deeply explores the current situation,challenges,and future development trends of the publication and dissemination of children's environmental science publications in the new era.Through detailed analysis of current market demands,it reveals the diversified exploration of the content,form,and dissemination channels of environmental science publications for children.Although facing challenges on the current market such as content homogenization and fierce market competition,through strengthening content innovation,expanding dissemination channels,and applying intelligent and digital technologies,it is expected to promote the continuous development of this field of children's books.Looking forward to the future trends of personalized and customized publishing,cross-border integration,and localization strategies with a global perspective,this paper provides new ideas and directions for publishing institutions.

children's environmental science publicationsecological civilizationpublication and disseminationcontent innovationdiversified exploration

田怡

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中国环境出版集团有限公司,北京 100062

生态环境科普童书 生态文明 出版与传播 内容创新 多元化探索

2024

北京印刷学院学报
北京印刷学院

北京印刷学院学报

影响因子:0.247
ISSN:1004-8626
年,卷(期):2024.32(4)
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