In order to explore the development strategy of audio marketing in the era of mobile Internet,it is found that challenges includes difficulties in precision marketing,limited marketing effect,and restricted marketing reach by analyzing the current state of the online audio industry's development.It studies the overview of the audio industry,user profiles,and profit models.Suggestions for better realizing the value of audio marketing are proposed:deeply cultivating high-quality content,making good use of intelligent technology,reinforcing brand collaboration.
维普
万方数据
