Cultural Intermediaries in the Era of Platformization:A Case Study of New Media Marketing by Publishing Institutions
In the era of highly developed internet technology and new media,the marketing model of the publishing industry is increasingly tilted and transformed towards the form of online new media,which has led to changes in the professional form of publishing professionals. By borrowing Bourdieu's concept of "cultural intermediaries",we can better grasp the professional characteristics of publishing professionals and analyze the impact of the new platform environment on their role functions. In the era of platformization,traditional media is gradually becoming marginalized. Publishers should enhance their professional qualities to adapt to changes in the media ecosystem. However,as cultural intermediaries,publishing houses should not only adapt to the transformation of their roles and functions,but also keep in mind their professional mission,handle the relationship between economic and social benefits,and adhere to putting social benefits first. In the context of platformization,how publishers adhere to their professional mission in new media marketing practice has become a more urgent issue at present.
cultural intermediariesplatformizationnew media marketingpublishing industrysocial responsibility
万方数据
维普
