An Analysis of the Globalization of Hachette Livre
As one of the world's five largest publishing groups,Hachette Livre has been a leader in the globalization of publishing groups. The successful overseas expansion of Hachette Livre is worth learning. By sorting out the globalization development history of Hachette Publishing Group,analyzing and studying the characteristics of Hachette Publishing Group's globalization strategy and experience of globalization development,we put forward that China's publishing group should adhere to the core of high-quality publishing,pay attention to the cultivation of publishing talents,and promote the whole publishing industry chain to "go out". We also proposed that in the process of implementing the development strategy of "going out",China's publishing group should insist on high-quality publishing as the core of development,pay attention to the cultivation of publishing talents,and promote the whole publishing industry chain to go out.
万方数据
维普
