The Current Status and Innovative Development Strategies of Children's Toy Books in China
Children toy books are deeply loved by parents and children due to their unique forms of expression.After the introduction and initial stages,children toy books in China have begun to flourish and currently have a considerable market size.In order to promote the development of the children toy book market,this article conducts quantitative statistics and qualitative analysis on the types,brands,prices,themes,and audiences of children toy books through field research.It summarizes the current publishing status of children toy books in China and finds problems such as content homogenization,vague reader positioning,and excessive pursuit of form.Based on this,innovative development strategies are proposed.
publishing statuschildren toy bookscontent formatreader groupinnovation strategy
万方数据
维普
