Children toy books are deeply loved by parents and children due to their unique forms of expression.After the introduction and initial stages,children toy books in China have begun to flourish and currently have a considerable market size.In order to promote the development of the children toy book market,this article conducts quantitative statistics and qualitative analysis on the types,brands,prices,themes,and audiences of children toy books through field research.It summarizes the current publishing status of children toy books in China and finds problems such as content homogenization,vague reader positioning,and excessive pursuit of form.Based on this,innovative development strategies are proposed.
关键词
出版现状/儿童玩具书/内容形式/读者群体/创新策略
Key words
publishing status/children toy books/content format/reader group/innovation strategy
维普
万方数据