Research on the Impact of Data Assets on the Performance of Publishing Enterprises—Taking Jiangsu Phoenix Publishing Media Co.,Ltd as An Example
The world is leaving the information age to enter the age of intelligence,the entire physical world and economic,social life are being digitized,AI and data-based fourth industry is rising.In this context,publishing enterprises should seek opportunities for the development of data assets,so as to promote economic development.In order to promote the development of the publishing industry,Jiangsu Phoenix Publishing Media Co.,Ltd,a leading enterprise in the publishing industry,is taken as an example to study the impact of data assets on the performance of publishing enterprises,so as to provide an effective development direction.Firstly,the concept,characteristics and classification of publishing enterprises data assets are summarized,and the value of data assets is summarized by taking Phoenix Media as an example.Secondly,through the analysis of Phoenix Media operating capacity,profitability,solvency and EVA in recent years,the impact of data assets on Phoenix Media performance is explored.Finally,the paper deduces the risks that exist when publishing enterprises use data assets,and puts forward the corresponding solutions.
data assetspublishing enterprise performancevalue embodiment
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