From"Cross"to"Trans":A Study on the Overseas Ecosystem of Chinese Micro-Short Dramas Empowered by New Productive Forces
The export of cultural products is crucial for the development of China's industries and the construction of its global image,serving as a focal point of international communication strategies.In recent years,Chinese micro-short drama platforms,represented by ReelShort,have actively engaged in overseas practices,revolutionizing traditional cross-cultural communication models and emerging as a new force in transcultural communication.This paper,from the theoretical perspective of transcultural communication and new productive forces,aims to deeply analyze the current overseas practices of Chinese micro-short dramas.It seeks to reveal how,in the context of new globalization,China can utilize micro-short dramas as an emerging medium to promote understanding and exchange between different cultures,providing new theoretical and practical pathways for further promoting global cultural exchange and integration.
NETL
NSTL
万方数据
