In the context of Integration of Industry and Education comprehensive education,the implementation methods of the"1+2"practical teaching mode in the course of Glasses Marketing were summarized.To meet the needs of cultivating marketing skilled talents in vocational optometry technology majors,teaching measures such as lecture,analysis,determination,exhibition and evaluation were implemented to improve students'marketing strategies,construct real enterprise marketing scenarios and cultivate students'core skills.
关键词
产教融合/眼镜营销/教学改革
Key words
integration of industry and education/glasses marketing/teaching reform
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