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《眼镜营销》课程"1+2"实践教学改革研究

Research on the"1+2"Practical Teaching Reform of Glasses Marketing

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阐述在"产教融合"综合育人背景下《眼镜营销》课程实施"1+2"实践教学模式的方式.从满足高职眼视光技术专业培养营销技能人才的需求出发,课堂教学中实施"讲、析、定、展、评"等措施,完善学生的营销策略,构建真实的企业营销场景开展实践教学,培养学生核心技能.
In the context of Integration of Industry and Education comprehensive education,the implementation methods of the"1+2"practical teaching mode in the course of Glasses Marketing were summarized.To meet the needs of cultivating marketing skilled talents in vocational optometry technology majors,teaching measures such as lecture,analysis,determination,exhibition and evaluation were implemented to improve students'marketing strategies,construct real enterprise marketing scenarios and cultivate students'core skills.

integration of industry and educationglasses marketingteaching reform

羊城、高颖、罗元元

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永州职业技术学院,永州 425000

产教融合 眼镜营销 教学改革

2024

玻璃搪瓷与眼镜
东华大学,中国日用玻璃协会,中国搪瓷工业协会

玻璃搪瓷与眼镜

影响因子:0.211
ISSN:2096-7608
年,卷(期):2024.52(1)
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