Study on the Translation and Introduction Model of Yongchang Road Culture"Going Global"from the Perspective of Communication Studies
In the context of Chinese culture"going global",translating and disseminating China's ex-cellent historical and cultural heritage is conducive to promoting the integration of Chinese culture with the diverse cultures of the world.Based on the collection of language materials for promoting Yongchang Road culture,this paper constructs a translation model to promote the"going global"of Yongchang Road culture from the perspectives of communication studies and relevant theories of trans-lation studies,including translation subjects,translation content,translation channels,translation audi-ences,and dissemination effects.At the same time,it is proposed that in translation practice,we should not only adhere to the position and pursuit of Chinese culture,but also respect the cultural background and aesthetic habits of the target language readers,adopt a translation strategy that focuses on"myself"and readers,continuously improve the quality of translation and dissemination,promote the better"go-ing global"of Yongchang Road culture,enhance the influence of Chinese culture,and thereby enhance cultural soft power.
Yongchang Road cultureCommunication studiesTranslation and introduction modelGo-ing global
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