Analysis of the Current Situation and Countermeasures of Intercultural Communication Competence in Business English Teaching
Intercultural Communication Competence ( ICC) plays an extremely important role in business activities. It is one of the professional abilities that Business English majors should possess. In order to cultivate and improve students' ICC,the author analyzes the current situation of the cultivation of ICC in Business English teaching and finds that there are some spe-cific problems such as imperfect curriculum system and single teaching method. To solve these problems,the author analyzes three influencing factors,namely,the difference of thinking mode,the difference of communication style and the difference of cultural knowledge and understanding between the East and the West. Finally,corresponding countermeasures are put for-ward,including improving the Business English curriculum system,enriching the training means of cross-cultural commu-nication courses,paying attention to the training of Business English teachers,constantly improving teaching methods and guiding Business English majors to participate in practical activities,hoping to improve the ICC of Business English majors in the process of Business English teaching.
Business English teachingIntercultural Communication Competencethe current situation and countermeasure
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