The Beijing Winter Olympics has laid a solid social foundation for the development of ice and snow sports in China.Deeply exploring the promotion mechanism of continuous participation in ice and snow sports can help promote the long-term development of ice and snow sports.Taking the social ecological theory model as the framework and the attitude evaluation of college students towards continuous participation in ice and snow sports as the research object,an AMOS structural equation model of the promotion mechanism of college students'continuous participation in ice and snow sports is constructed to explore the mediating effect of self-efficacy on the continuous participation behavior of college students in ice and snow sports by using the method of modeling method,questionnaire survey method,and mathematical statistics.It is concluded that behavioral motivation does not have a significant impact on the continuous participation of college students in ice and snow sports,and self-efficacy has no significant mediating effect in the path;sports,and self-efficacy has no significant mediating effect in the path;knowledge,skills and social environment have a significant impact on the continuous participation of college students in ice and snow sports,and self-efficacy has a significant mediating effect in the path,with the effect values of 0.151 and 0.258,respectively.It is recommended to continuously strengthen policy guidance in the post Winter Olympics era,create a good social atmosphere,carry out science popularization and public welfare guidance for ice and snow sports,in order to improve the ecological participation of ice and snow sports.
关键词
冰雪运动/大学生/持续参与行为/自我效能/社会生态理论
Key words
ice and snow sports/college students/continuous participation behavior/self-efficacy/social ecological theory