In recent years,in order to achieve the comprehensive revitalization of Northeast China and the high-quality development of the ice and snow economy in Heilongjiang Province,it is necessary to give full play to the advantages of ice and snow resources and focus on developing the ice and snow tourism industry.With the rapid development of digital technology,the digital transformation of the ice and snow tourism industry in Heilongjiang Province is imperative.However,the current transformation still faces constraints such as incomplete ice and snow tourism mechanisms,insufficient professional talent reserves,incomplete investment and financing systems,lack of advanced infrastructure,and backward management concepts and other problems.Based on this,measures are proposed to establish a sound ice and snow tourism system,improve talent training mechanisms,vigorously develop investment and financing systems,strengthen digital infrastructure construction,improve business management models,and strengthen digital transformation of product services and marketing.By doing these measures,in order to achieve digital transformation and upgrading of the ice and snow tourism industry in Heilongjiang Province,empower the"hot economy"with"cold resources",and continue to write a new chapter in the development of regional ice and snow economy.
关键词
冰雪旅游产业/数字化转型/冰雪经济/黑龙江省
Key words
ice and snow tourism industry/digital transformation/ice and snow economy/Heilongjiang Province
维普
万方数据