Research on the Construction Path of Folk Ice and Snow Health Care Programs in Liaoning Province under the Guidance of Quality Improvement and Excellence Cultivation
In recent years,ice and snow tourism has continued to be popular,especially the"ice and snow plus health"tourism form,which has been highly supported and pursued by mass consumers.Liaoning Province is particularly abundant with folk ice and snow health resources,and the development of folk ice and snow health programs has obvious advantages.By analyzing the distribution of folk ice and snow recreation resources in Liaoning Province,this paper has summarized the distribution characteristics of folk ice and snow cultural resources and the current layout status of ice,snow and hot spring resources.In order to improve the development quality of Liaoning's folk ice and snow recreation programs,the following paths are proposed for program construction guided by the concept of"quality improvement and excellence cultivation";using high-quality service supply as a means to build a good reputation for the program;realizing the quality upgrading of the program construction based on ecological environment protection;taking the creation of a high-quality brand as a guarantee for improving the consumption quality of tourists;taking the high quality development as a goal,integrating into the economic development sequence of Liaoning Province.Through the effective development and efficient utilization of Liaoning ice and snow recreation resources,with an aim to build a quality brand of folk ice and snow recreation programs and promote the high-quality development of Liaoning ice and snow economy.
quality improvement and excellence cultivationfolk characteristicsice and snow healthprogram constructionLiaoning Province
万方数据
维普
