摘要
冰雪"文体旅"融合是实现冰雪产业高质量发展的关键,凭借冰雪自然资源、民族民俗资源、冰雪旅游资源和地理区位交通等多重禀赋,辽宁省在后冬奥时代和成功申办全国第十五届冬运会之际迎来冰雪"文体旅"深度融合新的契机.当前,辽宁省冰雪"文体旅"深度融合发展面临供给主体层面、基础设施层面、品牌塑造层面、专业人才层面的若干困境,严重制约着辽宁省冰雪产业的高质量发展.对此,提出以合作为手段,多元主体共促冰雪"文体旅"融合;以赛事为契机,打造辽宁省特色冰雪旅游品牌;以科技为动力,加速冰雪旅游产品数字转型;以共创为目的,建设冰雪旅游度假消费场景等发展路径,以期更有效地应对时代需要,开创辽宁省冰雪旅游发展新格局,助力新时期辽宁省经济振兴.
Abstract
The integration of ice and snow sports,culture,and tourism is the key to achieving high-quality development in the ice and snow industry.With abundant natural resources,ethnic and folk resources,ice and snow tourism resources,as well as favorable geographical location and transportation,Liaoning Province in the post-Winter Olympics era and the successful bid for the 15th National Winter Games has ushered in a new opportunity for deep integration of ice and snow sports,culture,and tourism.Currently,the deep integration of ice and snow sports,culture,and tourism in Liaoning Province faces several challenges at the levels of supply entities,infrastructure,brand building,and professional talents,which severely restrict the high-quality development of the ice and snow industry in Liaoning Province.Aiming to this,this paper proposes the development paths of cooperation among multiple entities to promote the integration of ice and snow sports,culture,and tourism;leveraging sporting events to create distinctive ice and snow tourism brands in Liaoning Province;utilizing technology as a driving force to accelerate the digital transformation of ice and snow tourism products;and building ice and snow tourism vacation consumption scenarios through co-creation.These paths aim to effectively meet the needs of the times,create a new pattern of ice and snow tourism development in Liaoning Province,and contribute to the economic revitalization of Liaoning Province in the new era.
基金项目
辽宁省社会科学规划基金重点项目(L20ATY004)
沈阳市社会科学联合会研究基地课题(SYSK2023-JD-36)
万方数据