Research on the Deep Integration of Ice and Snow"Cultural,Sports,and Tourism"Development in Liaoning Province in the New Era
The integration of ice and snow sports,culture,and tourism is the key to achieving high-quality development in the ice and snow industry.With abundant natural resources,ethnic and folk resources,ice and snow tourism resources,as well as favorable geographical location and transportation,Liaoning Province in the post-Winter Olympics era and the successful bid for the 15th National Winter Games has ushered in a new opportunity for deep integration of ice and snow sports,culture,and tourism.Currently,the deep integration of ice and snow sports,culture,and tourism in Liaoning Province faces several challenges at the levels of supply entities,infrastructure,brand building,and professional talents,which severely restrict the high-quality development of the ice and snow industry in Liaoning Province.Aiming to this,this paper proposes the development paths of cooperation among multiple entities to promote the integration of ice and snow sports,culture,and tourism;leveraging sporting events to create distinctive ice and snow tourism brands in Liaoning Province;utilizing technology as a driving force to accelerate the digital transformation of ice and snow tourism products;and building ice and snow tourism vacation consumption scenarios through co-creation.These paths aim to effectively meet the needs of the times,create a new pattern of ice and snow tourism development in Liaoning Province,and contribute to the economic revitalization of Liaoning Province in the new era.
ice and snow industrythe integration of ice and snow sportsculture and tourismdevelopment pathLiaoning Province
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