The Role Mechanism and Realistic Path of Ice and Snow Sports Consumption Upgrading in Heilongjiang Province Empowered by Digital Economy
With the rapid evolution of the digital economy,the ice and snow sports industry in Heilongjiang Province is showing a new development trend.Ice and snow sports consumption,as an important means to promote the high-quality development of the ice and snow sports industry,its digital transformation and upgrading can innovate the development pattern of the ice and snow sports industry in Heilongjiang Province.This paper has analyzed the characteristics of the digital economy and ice and snow sports consumption in Heilongjiang Province,it is found that the digital economy can empower the transformation and upgrading of ice and snow sports consumption in Heilongjiang Province through the long tail effect,industrial structure optimization effect,collaborative innovation effect,and consumption environment construction effect.In view of this,further from the aspects of creating a consumption atmosphere,innovating consumption forms,optimizing policy supply,and promoting brand building and publicity,a practical path is proposed for the digital economy to empower the upgrading of ice and snow sports consumption in Heilongjiang Province.By doing these measures,it is hoped to fully utilize the dividends brought by digital technology,provide impetus for the upgrading of ice and snow sports consumption in Heilongjiang Province,and promote the high-quality development of the ice and snow economy.
digital economyice and snow sportsconsumption upgradingHeilongjiang Province
万方数据
维普
