Research on the Popularization Promotion Path of Ice and Snow Sports in the Perspective of Post Winter Olympics——Taking Jizhou District,Tianjin City as an Example
With the successful ending of the Beijing Winter Olympics,ice and snow sports have entered a new phase of development in the Beij ing-Tianjin-Hebei region.Taking the participation of the general public in ice and snow sports in Jizhou District,Tianjin City as the research object,this study has explore the promotion path of ice and snow sports in Tianjin by using the method of expert interviews,questionnaire surveys,and data statistical analysis.The results show that the level of public participation in ice and snow sports in Tianjin is low,with low enthusiasm.The main constraints are inadequate infrastructure,high expenses,and unfamiliarity with ice and snow sports.The promotion of ice and snow sports has great potential at the government,skiing resorts,and school levels.It is recommended that the government increase investment in infrastructure,strengthen price regulation and policy guidance in the ice and snow market.Skiing resorts should regularly maintain and update equipment,introduce diverse preferential measures,develop targeted promotional strategies,focus on coach qualification training,and strengthen cooperation with multiple organizations.Schools should make reasonable use of their own resources,improve ice and snow sports conditions,actively carry out interesting ice and snow activities and diversified ice and snow courses,and improve the talent training system for ice and snow sports.Through the joint efforts of multiple stakeholders,the popularization of ice and snow sports in Tianjin can be promoted.
post Winter Olympicsice and snow sportspopularization promotionTianjin CityJizhou District
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