Research on the Integrated Development of Ice and Snow Competition Performance Industry and the New Media Industry
With the 2025 Asian Winter Games approaching,the ice and snow competition performance industry will encounter new development opportunities.In the digital age,the communication advantages of new media provide more possibilities for the development of ice and snow competition performances.Therefore,it is essential to actively promote the integration and upgrading of the ice and snow competition performance industry and the new media industry.Through an analysis of the concepts,motivations,paths,and values of the integration of these industries,this paper concludes that after undergoing three stages technical integration,business integration,and market integration industry can achieve scale growth,improved resource allocation,a new industrial structure,and deeper ice and snow culture.However,current integration faces issues such as ambiguous legal definitions,chaotic online environments,lagging talent training systems,and concentrated user bases.In light of these challenges,this paper proposes development paths such as including clarifying legal attributes and strengthening market regulation;purifying the online environment and integrating communication strategies;emphasizing talent cultivation and uniting diverse forces;expanding the user base and leveraging technological scenarios.The goal is to achieve high-quality development of the ice and snow competition performance industry through innovative integration with the new media industry.
ice and snow competition performancenew mediaindustrial integrationhigh-quality development
NETL
NSTL
万方数据
