The Digital Transformation of Longjiang's Ice and Snow Culture Communication Ecology
The rapid development of digital intelligent technology has opened up new fields for the dissemination of Longjiang's ice and snow culture,leading to a profound transformation of its communication ecology.By examining the state of ice and snow culture communication in Longjiang in the context of information technology,communication paradigms,and social behavior,this study reveals three significant transformations that have occurred with the empowerment of intelligent technologies.At the technological level,artificial intelligence has replaced traditional media as the core carrier.At the paradigm level,a new paradigm has emerged,shifting from mass communication to precise communication in various contexts.At the behavioral level,communication has evolved from unidirectional transmission to a ritualistic communication involving multiple diverse participants centered around people's needs.In this new digital ecological framework,the dissemination of Longjiang's ice and snow culture expands in terms of both time and space,and cultural communication forms are expected to undergo further iterations,thereby promoting the development of Longjiang's ice and snow culture towards depth,diversity,and advancement,bringing greater benefits and well-being to the people of Longjiang.
ice and snow culturecommunication ecologyintelligent technologiesHeilongjiang Province
NETL
NSTL
万方数据
