Research on the Integrated Development of the Ice and Snow Sports Industry from the Perspective of Consumption Upgrading
With the improvement of living standards and the popularization of ice and snow sports in China,the demand for ice and snow consumption has significantly increased,it also has placed higher demands on market supply. By analyzing the intrinsic connection between consumption upgrading and the integrated development of the ice and snow sports industry,it is concluded that consumption upgrading is a key driver of industrial integration. This paper identifies several major challenges facing the domestic ice and snow sports industry,including the urgent need for infrastructure improvement,insufficient momentum for integrated development,low efficiency in resource integration and utilization,severe seasonal idleness,and a lack of diverse products on the supply side to meet the demands of consumption upgrading. Aiming to these problems,this paper proposes strategies such as promoting economic integration to lay a solid foundation for the comprehensive integrated development of the industry,enhancing resource integration and utilization efficiency to achieve year-round industrial integration,building a complete ice and snow industry chain to ensure extended and sustainable development,and leveraging digitalization and intelligence to foster industrial integration. By innovating the development model of the ice and snow sports industry,these strategies aim to meet the growing demands of ice and snow sports consumption,guiding and achieving high-quality development of the industry,and injecting new vitality into economic revitalization and social progress.
ice and snow sports industryconsumption upgradingintegrated development