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消费升级视域下冰雪体育产业融合发展研究

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随着我国民众生活水平的提升和冰雪运动的普及,大众冰雪消费需求显著增加,对市场供给也提出更高要求.通过分析冰雪体育产业消费升级与融合发展的内在关联,得出消费升级是产业融合发展的重要动力,并发现当前国内冰雪体育产业面临基础设施亟待改善,融合发展动力不足;资源融合与利用效率不高,季节性闲置严重;供给端产品单一,无法满足消费升级的需求等主要瓶颈.提出推进经济一体化,夯实产业全域融合发展基础;提高资源整合与利用效率,实现产业全季融合发展;构建冰雪全产业链,保障融合延伸与可持续发展;以数字化和智能化促进产业融合发展等对策.通过创新冰雪体育产业发展模式,满足日益升级的冰雪体育消费需求,引导及实现冰雪体育产业高质量发展,为经济振兴和社会进步注入新的活力.
Research on the Integrated Development of the Ice and Snow Sports Industry from the Perspective of Consumption Upgrading
With the improvement of living standards and the popularization of ice and snow sports in China,the demand for ice and snow consumption has significantly increased,it also has placed higher demands on market supply. By analyzing the intrinsic connection between consumption upgrading and the integrated development of the ice and snow sports industry,it is concluded that consumption upgrading is a key driver of industrial integration. This paper identifies several major challenges facing the domestic ice and snow sports industry,including the urgent need for infrastructure improvement,insufficient momentum for integrated development,low efficiency in resource integration and utilization,severe seasonal idleness,and a lack of diverse products on the supply side to meet the demands of consumption upgrading. Aiming to these problems,this paper proposes strategies such as promoting economic integration to lay a solid foundation for the comprehensive integrated development of the industry,enhancing resource integration and utilization efficiency to achieve year-round industrial integration,building a complete ice and snow industry chain to ensure extended and sustainable development,and leveraging digitalization and intelligence to foster industrial integration. By innovating the development model of the ice and snow sports industry,these strategies aim to meet the growing demands of ice and snow sports consumption,guiding and achieving high-quality development of the industry,and injecting new vitality into economic revitalization and social progress.

ice and snow sports industryconsumption upgradingintegrated development

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肇庆学院 体育与健康学院,广东 肇庆 526061

冰雪体育产业 消费升级 融合发展

广东省高等教育学会"十四五"规划高等教育研究课题

23GQN45

2024

冰雪运动
中国滑冰协会 中国滑雪协会 中国冰球协会

冰雪运动

影响因子:1.829
ISSN:1002-3488
年,卷(期):2024.46(4)
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