Exploration of International Communication of Chinese Ice and Snow Sports Culture from the Perspective of Cultural Confidence
In the new era,firm cultural confidence and the promotion of Chinese ice and snow sports culture are of great significance. By analyzing the internal logic between cultural confidence and the international communication of Chinese ice and snow sports culture,it helps to grasp the laws of publicity and establish a good image of Chinese civilization internationally. Currently,the international communication of Chinese ice and snow sports culture has several opportunities,such as the continuous improvement of top-level design,the enduring charm of Chinese ice and snow culture,and the accelerated communication efficiency due to a solid mass foundation. However,there are also challenges,including insufficient attention to mass communication subjects,the difficulty of cross-cultural communication of Chinese culture,and the need to enhance the construction of new media for foreign audiences. From the perspective of cultural confidence,this paper proposes strategies for international communication:promoting high group identity and revitalizing Chinese ice and snow culture;exploring the international value of champions to enhance international discourse power;learning from foreign cultural communication experiences to deepen exchanges and mutual learning;and using film and television works to tell the story of Chinese ice and snow sports. By advancing cultural confidence,and telling the story of Chinese ice and snow sports well,a new pattern of international communication of Chinese sports culture can be established.
cultural confidenceice and snow sports cultureChinese sportsinternational communication
万方数据
维普
