Research on the Influencing Factors and Multiple Paths of Tourists'Revisit Intention in Ice and Snow Tourism Destinations
In the marketing management of ice and snow tourism destinations,paying attention to emotional and value attributes is crucial for tourists'revisit intentions.This paper applies fuzzy set qualitative comparative analysis to examine seven variables:perceived value,destination image,place attachment,recreation involvement,travel motivation,travel experience,and satisfaction across four ice and snow tourism destinations by using the method of literature review,questionnaire surveys,and statistical analysis.It is concluded that all single factors cannot constitute a sufficient condition for tourists'intention to revisit,and when ice and snow tourists'place attachment,perceived value and tourism experience work together,they have a high coverage rate.Among the eighteen combination paths,the four major logical pathways influencing tourists'revisit intention are place perception,motivation satisfaction,human-place interaction,and experience motivation.Tourists'satisfaction has the highest frequency of appearing in combination paths,which indicates that the important influence of satisfaction on tourists'intention to revisit.It is suggested that ice and snow tourism destination should improve facilities and services,create a unique ice and snow tourism industry system,and pay attention to the emotional connection between people and places,so as to increase the intention of ice and snow tourists to revisit.
ice and snow tourismrevisit intentionconfigurational pathsfuzzy set qualitative comparative analysis
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