Research on the Quality Improvement of Consumption Scene in Ice and Snow Sports Leisure Industry Service Complex in China
Sports service complex is a new form of comprehensive integration of resources and expansion of consumption space,it could help optimize the consumption scene of China's ice and snow sports and leisure industry.By analyzing the elements and dilemmas of the current consumption scene of ice and snow sports and leisure industry service complex,it is found that the maintenance of infrastructure is ineffective,which restricts the improvement of the quality of the consumption scene;the supply of supporting services is insufficient,which can't form a complete service chain;the form of consumption experience is limited,which is difficult to meet the user's experiential needs;and there is a lack of innovation in terms of the environmental atmosphere,which is obvious in the phenomenon of blandness and homogenization.Aiming to these problems,it proposes several pathways such as relying on ice and snow sports venues to create a tournament as the leading linkage of the consumer scene;playing the location advantages of urban commercial centers to promote the integrated development of production,landscape and city;promoting the integration of industry to create outdoor brands for ice and snow sports leisure;taking advantage of the network and other channels to foster the ice and snow sports leisure flow economy.By doing these measures,it can improve the quality of the consumption scene of the ice and snow sports leisure industry service complex,leveraging new ideas,greater resources,and innovative models to create an agglomeration effect,thereby supporting the high-quality development of China's ice and snow sports leisure industry in the future.
ice and snow sports and leisure industryservice complexconsumption scenequality improvement
万方数据
维普
