Research on Behavioral Preferences and Consumption Characteristics of Skiers in China
Currently,ski industry is booming in China,but relevant theoretical research and practical experience are still insufficient.In order to promote the sustainable development of the ski industry,SDK big data analysis,social network analysis and interview methods were used to study the behavioral preferences and consumption characteristics of skiers.It can be concluded that the skiers is dominated by men,with family groups aged 25 to 44 as the core,resident in first-tier cities such as East China,and the overall mobility of crowd activities is relatively large;the skiers has mid-to-high-end spending power,and is focused on quality of life.The overall characteristics are relatively distinct due to preferences such as pursuing efficiency,staying social,and keeping up with fashion.Based on user portraits of skiers,individual skiers can be roughly divided into three categories,which is conducive to the development of personalized services.It is recommended to carry out precise promotion for the core ski user groups and gradually drive the interest and participation of surrounding and secondary user groups;implement differentiated promotion strategies based on the regional economic development level to enhance the public's awareness and acceptance of ski sports;deeply explore the ski sports To realize the diverse social values of skiing,build a ski cultural ecosystem,develop cross-border ski integration products,and enrich the connotation and extension of skiing.
万方数据
维普
