Analysis of Ski Resort Business Environment and Investment Risk Management in Heilongjiang Province
With the orderly improvement of China's economic outlook and the rapid development of ski industry,the construction and operation of ski resorts in Heilongjiang Province in the new era has attracted great attention from many investors,and its investment timing and risk management have become a commercial topic worthy of exploration.By using the SWOT method,the business environment of ski resorts in Heilongjiang Province is analyzed,and it is found that its advantages lie in the climate,region,ice and snow resources and mass base;its disadvantages lie in the single ski industry model and the difficulty of transformation;opportunities come from domestic policy support,economic recovery,the boom of ice and snow tourism and the upcoming Asian Winter Games;threats come from domestic competition in the same industry and the strengthening of management constraints brought about by climate warming.The paper proposes to make good investment risk assessment and forecast based on market research;control the investment rhythm to ensure the stability and security of the capital chain;strengthen operation management,classify and improve risk response measures.Through the overall management of investment risks of ski resorts in Heilongjiang Province,increase the investment attractiveness of the ski industry in Heilongjiang Province and promote its healthy development,boost the regional ice and snow economy in the new era,and make more positive contributions to the popularization of ice and snow sports in China.
ski resortbusiness environmentinvestment riskoverall managementHeilongjiang Province