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双碳背景下居民快递包装回收行为研究

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在"双碳"背景下,针对目前中国快递包装回收率低的问题,利用湖南省高校学生家庭的 308 份调研数据,研究居民快递包装回收行为影响因素。以拓展的计划行为理论为基础,通过构建结构方程模型(structural equation model,SEM)进行验证分析,并替换不同模型,用线性回归对结果进行稳健性检验。研究结果表明:感知行为控制和低碳自我认同感对居民快递包装回收意愿的影响程度明显高于回收态度、主观规范;实施垃圾分类会显著正向调节回收意愿与回收行为之间的关系,并且实施垃圾分类的程度越高,发生快递包装回收实际行为的可能性越大。
Research on Influencing Factors of Residents'Express Packaging Recycling Behavior Under Background of"Carbon Peaking and Carbon Neutrality"
Under the background of"Carbon Peaking and Carbon Neutrality",aiming at the low recycling rate of express packaging in China,the research data of 308 college students'families in Hunan Province were used to study the influencing factors of residents'express packaging recycling behavior.Based on the expanded planned behavior theory,the structural equation model(SEM)was constructed for verification and analysis,while different models were replaced,and the robustness of the results was tested by linear regression.The research showed that the impacts of perceived behavior control and low-carbon self-identity on residents'express packaging recycling intention were significantly higher than those of recycling attitude and subjective norms.The implementation of garbage classification will significantly positively regulate the relationship between recycling intention and recycling behavior,and the higher the implementation of garbage classification,the more likely the actual behavior of express packaging recycling will occur.

Carbon Peaking and Carbon Neutralityexpress packagingrecyclestructural equation modelregulating effectrobustness test

郑湘明、陈丽娜

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湖南工业大学商学院 湖南 株洲 412007

双碳 快递包装 回收 结构方程模型 调节效应 稳健性检验

国家社会科学基金

21BGL025

2024

包装学报
湖南工业大学

包装学报

影响因子:0.509
ISSN:1674-7100
年,卷(期):2024.16(3)
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