基于怀旧情感的老字号品牌包装设计创新研究
RESEARCH ON INNOVATIVE PACKAGING DESIGN FOR TIME-HONOURED BRAND BASED ON NOSTALGIC EMOTIONS
田青源1
作者信息
摘要
如今,怀旧营销成为老字号品牌重要的市场竞争策略,而在激发消费者的怀旧情感方面,包装设计是一种有效手段.本文结合相关成功案例,探究怀旧情感在老字号品牌包装设计运用中的意义和运用方式,并且透析老字号品牌包装目前存在的问题,然后基于问题提出了切实可行的老字号品牌包装设计创新策略.文章旨在为老字号品牌的传承和发展提供参考.
Abstract
Nowadays,nostalgic marketing has become an important market competitive strategy for time-honoured brands,while packaging design is an effective means of evoking consumers'nostalgic emotions.This paper,drawing insights from successful cases,explores the significance and application methods of nostalgic emotions in packaging design for time-honoured brands.It also analyzes the current problems in the packaging of time-honoured brands and proposes practical and feasible innovative strategies for packaging design of time-honoured brands.The aim of this article is to provide valuable insights for the inheritance and development of time-honoured brands.
关键词
老字号品牌/怀旧情感/包装设计/创新Key words
time-honoured brands/nostalgic emotions/packaging design/innovation引用本文复制引用
出版年
2024
NETL
NSTL
万方数据