产品色彩意象设计研究综述
SURVEY OF RESEARCH ON PRODUCT COLOR IMAGE DESIGN
孙元 1李若彤1
作者信息
摘要
随着人们生活水平的提高,功能导向型产品的市场优势在减小,产品色彩意象成为产品设计的研究热点.本文对产品设计中的色彩意象进行了综述研究,通过论述产品色彩意象对产品设计的的意义,分析色彩意象调研、色彩评价研究方法与关键技术,归纳了相关研究成果.研究认为,产品色彩意象设计是满足用户情感需求的重要途径,并提出了未来研究发展方向,包括:优化数据采集方法、拓展色彩意象研究维度、促进多领域技术融合.
Abstract
With the improvement of people's living standard,it's increasingly difficult for the function-oriented products to gain users'favor in the fierce market competition.Thus,color image of products has become a hotspot for product design research.This paper reviews the research on color image in product design.The authors summarize the relevant research findings by discussing the functions of color image in product design,and analyzing the research methods and key technologies used in the evaluation of color image.The study concludes that color image design is an important way to meet the emotional needs of users,and proposes three future research directions,including optimizing data collection methods,expanding the dimension of color image research and promoting the integration of multi-disciplinary technology.
关键词
产品设计/色彩设计/意象认知/审美偏好Key words
product design/color design/imagery cognition/aesthetic preferences引用本文复制引用
基金项目
中央高校基本科研业务费项目(DUT21RW211)
出版年
2024
NETL
NSTL
万方数据