基于情感化理论的文创产品设计方法研究
RESEARCH ON THE DESIGN METHODS OF CULTURAL AND CREATIVE PRODUCTS BASED ON EMOTIONAL THEORY
李绍文 1高昂1
作者信息
摘要
文创产品兼具功能价值与文化价值,是当前文化消费市场的重要组成部分.本文基于情感化设计理论,梳理与归纳文创产品开发中不同层次的情感体验设计,并结合具体案例,提出三条设计策略,为用户创造不同层次的情感体验.具体方法包括:将文创产品形态与文化内涵相结合,基于用户行为进行文创产品设计,调动用户最深层的记忆和感知.研究旨在为文创产品设计者提供方法参考,更好地转化文化内涵,提升文创产品的质量.
Abstract
As an important part of the cultural consumption market,cultural and creative products have both functional and cultural values.Based on the theory of Emotional Design,this paper summarizes the different levels of emotional experience design in the development of cultural and creative products,and puts forward three design strategies to create different levels of emotional experience for users,with specific products as examples.The approaches include combining the form with cultural connotations,designing on the basis of user behaviors,and provoking users'deepest memories and perceptions.The study aims to provide methodological references for designers of cultural and creative products to better transform cultural connotations and improve the product quality.
关键词
情感化设计/文创产品/设计方法Key words
emotional design/cultural and creative products/design methods引用本文复制引用
出版年
2024
NETL
NSTL
万方数据