Research on the Inheritance and Innovation of Traditional Cultural Elements in Instant Messaging Design—Taking the Design of"China-chic"Emoji as an Example
Objective:To integrate traditional cultural elements into the design of emoticons for instant messaging,and to promote the inheritance and innovation of traditional culture in new media communication.Methods:Through preliminary research and data analysis,driven by users'needs,the users'preferences for the content,form and emotional communication of emoticons are discovered.Results:With the theme of"China-chic"emoticon design,the study transforms and innovates traditional culture in emoticon design from three aspects:refining traditional cultural elements,integrating emotional design,and market-oriented.Conclusion:The study combines modern and fashionable emoticon characters with traditional culture,injects fresh vitality into traditional culture,and is of great significance in enhancing cultural confidence and broadening the dissemination path of traditional culture.
traditional cultureinstant messagingemoticon designChina-chiccultural communication
NETL
NSTL
万方数据
