Research and Practice of Visual Identity Design for Regional Brands of Agricultural Products—Taking the Ⅵ Design of Yangjiashanli Cherries as an Example
Building regional brands of agricultural products is conducive to regional agricultural development and the increase of farmers'income.Taking the existing designs as cases,this paper sorts out the current situation of regional brands of agricultural products and their visual identity design.Then it proposes the strategy such as reflecting the integration of visual culture,standardizing the use of brand logo,forming systematic design,and enhancing the communication of the brand through cultural creativity.Accordingly,the authors design the brand logo,IP image and packaging for Yangjiashanli cherries,the well-known agricultural products from Yangjiashanli,Qingdao.The study hopes to help improve the competitiveness of regional agricultural products by exploring the visual identity design strategies for regional brands of agricultural products and provide a reference for related design.
agricultural productsregional brands of agricultural productsvisual identity design
NETL
NSTL
万方数据
