Packaging Design Strategy of Agricultural Products Based on the Concept of Consumption Experience
Objective:To integrate the concept of consumption experience into the packaging design of agricultural products to realize the dual mission of promoting the sales of agricultural products and disseminating regional culture through packaging.Method:Based on Donald Norman's emotional design theory,the three levels of consumer experience and consumers'experiential needs for agricultural product packaging are explored from the visceral,behavioral and reflective levels.Results:The strategy of agricultural product packaging design based on consumption experience is proposed,namely:to create the visual experience of agricultural product packaging from the perspective of product and regional characteristics,to increase the experience of agricultural product packaging from multiple perspectives,and to enhance the brand identity of agricultural products from the perspective of green environmental protection.Conclusion:To create agricultural products packaging design based on the experience consumption can not only catch the eyes of consumers,but also capture their emotional needs for agricultural products packaging,thus bringing consumers a wonderful consumer experience.
NETL
NSTL
万方数据
