Visual Design Strategies and Practices of Time-Honored Brands in the Midst of Contemporary Trends
Most of the time-honored brands have rich history and cultural heritage.However,with modern consumer groups becoming younger and trendsetting,the time-honored brands are facing challenges in their visual language designs.This paper firstly investigates the design problems existing in today's time-honored brands,then puts forward the visual language design strategy for time-honored brands,and carries out the design practice based on the proposed strategy,hoping to provide certain reference for the upgrade of time-honored brands.
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