Research on the Overall Theme and Positioning of Immersive Night Tour Projects in Tianjin Historical and Cultural Blocks
As the saying goes,"Beijing has its quadrangle courtyards,while Tianjin boasts its small western-style buildings."The western-style buildings along Tianjin's Five Avenues not only constitute its unique urban landscape but also include many residences of historical figures.This paper focuses on Tianjin's unique historical and cultural blocks,proposing the overall theme of"Residences of Historical Figures in Western-style Buildings"for Tianjin immersive night tour projects,aiming to embody regional characteristics and cultural connotations.The paper also elaborates on the expression strategy of this theme.The research aims to protect the cultural resources of Tianjin's historical and cultural blocks while promoting the development of the"Tianjin City Night"brand and boosting the prosperity of the nighttime economy in Tianjin's historical and cultural blocks.
Tianjin western-style buildingsimmersive night tour projecttheme positioning
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