首页|契合理念在包装设计中的应用研究——以百草味海鲜零食包装为例

契合理念在包装设计中的应用研究——以百草味海鲜零食包装为例

扫码查看
随着零食市场的不断扩大,人们对于产品包装的关注度不断提高,零食品牌包装设计的发展也日新月异,创新包装层出不穷.本文首先阐述了契合理念的涵义,然后以百草味海鲜零食包装为研究对象,在分析其现有包装存在问题的基础上,运用契合理念对百草味海鲜零食包装的结构和视觉进行了设计升级,以期更好地展现产品的优势,提升包装的吸引力和辨识度,增加品牌和产品的附加价值.
Application Research of Fit Concept in Packaging Design-Taking the Packaging of Be&Cheery Seafood Snacks as an Example
With the continuous expansion of the snack market,people's attention to product packaging is increasing and the development of snack packaging design is advancing rapidly,leading to constant emergence of innovative packaging designs.This article first elaborates on the meaning of the fit concept,then takes the packaging of Be&Cheery seafood snacks as the research object to further elaborate.Based on the analysis of the existing issues in its current packaging,the study applied the fit concept to upgrade the structural and visual design of Be&Cheery seafood snack packaging,aiming to better showcase the product's advantages,enhance the packaging's attractiveness and recognizability,and increase the brand and product's added value.

fit conceptpackaging designseafood snacks

孙明海、徐亚茹

展开 >

湖北工业大学艺术设计学院

契合理念 包装设计 海鲜零食

2024

包装与设计
中国包装进出口广东公司

包装与设计

影响因子:0.034
ISSN:1007-4759
年,卷(期):2024.(3)
  • 4