Application Research of Fit Concept in Packaging Design-Taking the Packaging of Be&Cheery Seafood Snacks as an Example
With the continuous expansion of the snack market,people's attention to product packaging is increasing and the development of snack packaging design is advancing rapidly,leading to constant emergence of innovative packaging designs.This article first elaborates on the meaning of the fit concept,then takes the packaging of Be&Cheery seafood snacks as the research object to further elaborate.Based on the analysis of the existing issues in its current packaging,the study applied the fit concept to upgrade the structural and visual design of Be&Cheery seafood snack packaging,aiming to better showcase the product's advantages,enhance the packaging's attractiveness and recognizability,and increase the brand and product's added value.