Research on the Strategy for the Construction of Internet Famous Tourist Sites Based on the Street Culture——Taking the Yanzhi Road in Wuhan as an Example
The internet celebrity economy has led to the development of many internet famous tourism cities.However,some of the cities are facing problems such as unclear orientation of development and decline of regional culture in the process of constructing internet famous tourist destinations.This paper sorts out the concepts of street culture,and explores the characteristics of the street culture of Yanzhi Road in Wuchang District,Wuhan City.In view of the existing problems of the subdistrict,it puts forward the design strategy of renewing and reconstructing Yanzhi Road in terms of static material and dynamic immaterial aspects based on the place-making theory.The case study is hoped to provide ideas for the practice of creating an internet famous tourist destination on the basis of local cultural characteristics.
urban renewalstreet renovationstreet cultureWuhan Yanzhi Roadplace making