Research and Practice of Innovative Packaging Design of Wudang Taoist Tea
Wudang Taoist tea is a specialty of Wudang Mountain area,which is protected by national agro-product geographical indications.Targeting the problem of homogenization in the Wudang Taoist tea packaging,this paper puts forward the key points of the innovation of the packaging design:extracting visual elements from Wudang Mountain Taoist culture,and carrying out packaging design based on the fit concept.Then,a design practice of the internal and external packaging and IP image of Wudang Taoist tea is carried out through the analysis,integration,extraction and artistic processing of the visual elements of traditional Wudang Mountain Taoist culture.The purpose of this paper is to innovate the packaging design of Wudang Taoist tea,and enhance its aesthetic and cultural value,in order to promote Wudang Taoist tea and Wudang Mountain culture.
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