Research on Packaging Design of Xiaochang Taizi Rice Based on Regional Culture
In recent years,in order to better implement the rural revitalization strategy,China has attached great importance to the development of rural industries.The effective promotion of agricultural products is an important way to develop the rural economy.Meanwhile,with the improvement of living standards,consumers are having higher requirements for the packaging design of agricultural products.Taking the current packaging design of Xiaochang Taizi Rice as the research object,this study analyzes the existing problems of the packaging,puts forward the optimization methods,and carries out the packaging design practice.The practice combines the regional culture of Xiaochang with the healthcare and aesthetic needs of young consumers,and highlights the quality advantages and cultural significance of Xiaochang Taizi Rice.The study hopes to provide a visual design reference for the effective promotion of agricultural products,through the packaging design practice based on regional culture.
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