基于地域文化的孝昌太子米包装设计探索
Research on Packaging Design of Xiaochang Taizi Rice Based on Regional Culture
魏正聪 1王金冉1
作者信息
摘要
近年来,为更好地推动乡村振兴战略的落实,国家高度重视农村产业的发展.农产品的有效推广是发展乡村经济的重要方式,而随着生活水平的提高,消费者对农产品的包装设计也有了更高的要求.本研究从孝昌太子米的包装设计现状切入,分析该大米包装现存问题,提出改进思路,开展包装设计实践.该实践将孝昌地域文化与年轻消费群体的健康、审美需求相结合,彰显孝昌太子米的品质优势与文化内涵.研究希望通过基于地域文化的农产品包装设计实践,为地方农产品的有效推广提供视觉设计参考.
Abstract
In recent years,in order to better implement the rural revitalization strategy,China has attached great importance to the development of rural industries.The effective promotion of agricultural products is an important way to develop the rural economy.Meanwhile,with the improvement of living standards,consumers are having higher requirements for the packaging design of agricultural products.Taking the current packaging design of Xiaochang Taizi Rice as the research object,this study analyzes the existing problems of the packaging,puts forward the optimization methods,and carries out the packaging design practice.The practice combines the regional culture of Xiaochang with the healthcare and aesthetic needs of young consumers,and highlights the quality advantages and cultural significance of Xiaochang Taizi Rice.The study hopes to provide a visual design reference for the effective promotion of agricultural products,through the packaging design practice based on regional culture.
关键词
地域文化/农产品/孝昌太子米Key words
regional culture/agricultural products/Xiaochang Taizi Rice引用本文复制引用
出版年
2024
NETL
NSTL
万方数据