Research on the Brand Identity Design of Guangdong-Hong Kong-Macao Greater Bay Area
In order to adapt to the needs of regional economic integration in the Guangdong-Hong Kong-Macao Greater Bay Area,and to create a more comprehensive and competitive world-class city cluster,the construction of an overall marketing platform for the Greater Bay Area city cluster is imperative.In view of the characteristics of the cities in the Greater Bay Area,this paper proposes a strategy for building a city cluster brand identity as a"Dragon Boat",with Guangzhou and Shenzhen being"two flags",Hong Kong and Macao being"two eyes",and the seven other cities being"seven lamps".The study hopes to provide a reference for the shaping and dissemination of the brand identiy of Greater Bay Area,contributing to the construction of the Greater Bay Area as a world-class city cluster.
city cluster in the Guangdong-Hong Kong-Macao Greater Bay Areabrand identitydesign strategy
NETL
NSTL
万方数据
