Research and Practice on the Application of Fit Concept in the Packaging Design of Dongpo Coconut Wine
In recent years,Hainan cultural tourism industry has been developing rapidly.Dongpo culture,as a representative symbol of Hainan's historical culture,not only promotes the development of the local tourism,but also enriches the output of local cultural products.This design research and practice applies the fit concept to the upgrading design for the packaging of coconut wine,a specialty of Hainan.By considering three aspects,namely,form,culture and emotion,and by extracting elements from the Dongpo culture and the culture of local ethnic minorities in Hainan,a packaging design of Dongpo coconut wine is carried out.The study aims to closely integrate the regional culture with the cultural tourism products,and highlight the product characteristics in order to enhance the competitiveness of Hainan cultural tourism products in the market.
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