基于文化认同的博物馆数字文创设计研究
Research on Cultural-Identity-Oriented Digital Creative Design of Museums
张祖耀 1丁梦迎1
作者信息
摘要
目的 构建基于文化认同的博物馆数字文创设计模型,提升用户对博物馆的文化认同感,为博物馆数字文创设计提供参考.方法 通过文献研究法梳理与总结文化认同的形成路径,即:认知文化符号、归属文化身份、内化文化情感和认同文化价值;在此基础上,构建博物馆数字文创设计模型,并以中国京杭大运河博物馆为例进行文创设计实践.结果该模型能够帮助博物馆数字文创产品用户逐步形成文化认同感,满足用户深层次的精神需求,提高博物馆文化的传播效率.结论 本研究为博物馆数字文创设计提供了新思路和新方法.
Abstract
Objective This paper aims to construct a cultural-identity-oriented digital creative design model for museums,to reinforce users'sense of cultural identity and provide reference for digital creative design of museums.Methods Through the literature study,the formation of cultural identity is sorted out and summarized as:cognition of cultural symbols,attribution of cultural identity,internalization of cultural sentiments,and identification of cultural values.On this basis,the cultural-identity-oriented digital creative design model for museums is constructed;and a digital design practice of the Beijing-Hangzhou Grand Canal Museum is carried out.Results This design model is helpful for users who have experienced the digital cultural and creative products of museums to gradually establish a sense of cultural identity,and meet their spiritual needs.In this way,it improves the efficiency of cultural communication of museums.Conclusion This research provides a new idea and method for the digital creative design of museums.
关键词
文化认同/博物馆/数字文创/设计模型Key words
cultural identity/museums/digital cultural creative product/design model引用本文复制引用
出版年
2024
NETL
NSTL
万方数据