乡村振兴背景下农产品区域公用品牌设计研究与实践
Research and Practice on Regional Public Brand Design of Agricultural Products in the Context of Rural Revitalization
陈鸣宇1
作者信息
摘要
近年来,伴随乡村振兴战略的实施,农产品区域公用品牌设计成为设计界的重要研究课题和社会责任.本文首先阐述了区域公用品牌的概念以及品牌设计在农产品区域公用品牌建设中的重要作用,继而结合实际案例,探讨了农产品区域公用品牌的设计策略.文章旨在为相关研究与实践提供参考,助力乡村振兴.
Abstract
In recent years,along with the implementation of the rural revitalization strategy,the design of regional public brands for agricultural products has become an important research topic and social responsibility of the design community.This article firstly explains the concept of regional public brand and the important role of brand design in the construction of regional public brand of agricultural products,and then discusses the design strategy of regional public brand of agricultural products with practical cases.The article aims to provide reference for relevant research and practice,and help rural revitalization.
关键词
乡村振兴/农产品区域公用品牌/品牌设计Key words
rural revitalization/regional public brand of agricultural products/brand design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据