契合理念在宠物食品包装设计中的应用研究——以素力高品牌为例
Application of Fitting Concept in Pet Food Packaging Design-Taking the Design Practice of Solid Gold as an Example
汤思雨1
作者信息
摘要
契合是指形态、内涵以及结构的一种和谐之美,在包装设计中,契合理念表现在结构契合、情感契合、视觉契合和体验契合等方面.本文简述与分析契合理念在包装设计中的应用价值与应用现状,并以宠物食品品牌素力高为例,进行契合包装设计实践,展示契合理念设计语言的诠释和运用方法.研究希望为契合包装设计的研究与实践提供案例参考.
Abstract
The concept of fitting refers to a harmonious beauty of form,connotation and structure.In packaging design,the concept of fitting is shown in the structure,emotion,appearance and experience.This paper briefly describes and analyzes the value and current situation of the application of the fitting concept in packaging design,and then takes the pet food brand Solid Gold as an example of the practice of fitting packaging design,showing the interpretation and application of the design language of the fitting concept.The study hopes to provide case reference for the research and practice of fitting packaging design.
关键词
契合/包装设计/功能价值/情感内涵/宠物食品包装Key words
fitting/packaging design/functional value/emotional connotation/pet food packaging引用本文复制引用
出版年
2024
NETL
NSTL
万方数据