基于KANO-AHP混合模型的武汉市昙华林历史文化街区店铺招牌设计策略研究
Study on the Design Strategies of Store Signs in Wuhan's Tanhualin Historical and Cultural Block Based on KANO-AHP Model
曹可阳 1何明2
作者信息
- 1. 文华学院城市建设工程学部
- 2. 湖北美术学院环境艺术学院
- 折叠
摘要
为提升历史文化街区的文化精神内涵,改善历史文化街区的视觉审美环境,本研究以武汉市昙华林历史文化街区的店铺招牌设计为研究对象,基于KANO模型针对用户需求及店招现状问题展开调查,划定街区店招优化需求的指标类型.然后,通过AHP法对各属性下用户需求指标进行综合权重排序,并针对较高权重的影响因素提出优化改进策略.研究结果为历史文化街区店铺招牌设计优化提供了参考思路和设计路径.
Abstract
In order to enhance the cultural and spiritual connotation and improve the visual aesthetic environment of historical and cultural blocks,this study takes the store sign design of the historical and cultural block of Tanhualin in Wuhan City as the research object,and based on the KANO model,it investigates the user demand and the current situation of the store signs.and delineates the types of indicators for the demand of the store signs.Then,the AHP method is used to rank the user demand indicators under each attribute,and optimization and improvement strategies are proposed for the influential factors with higher weights.The results of the study provide reference and design paths for the optimization of store sign design in historical and cultural block.
关键词
历史文化街区/店铺招牌设计/KANO模型/层次分析法/设计策略Key words
historical and cultural block/store sign design/KANO model/AHP/design strategy引用本文复制引用
出版年
2024
NETL
NSTL
万方数据