包装与设计2024,Issue(5) :120-121.

游客视角下传统村落景观吸引力分析与提升策略研究——以杭州市临安区为例

Analysis of Landscape Attractiveness and Enhancement Strategies of Traditional Villages from the Perspective of Tourists-Taking Lin'an District of Hangzhou as an Example

刘铁英 都铭
包装与设计2024,Issue(5) :120-121.

游客视角下传统村落景观吸引力分析与提升策略研究——以杭州市临安区为例

Analysis of Landscape Attractiveness and Enhancement Strategies of Traditional Villages from the Perspective of Tourists-Taking Lin'an District of Hangzhou as an Example

刘铁英 1都铭1
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作者信息

  • 1. 浙江理工大学建筑工程学院
  • 折叠

摘要

乡村景观吸引力是指乡村景观对旅游者产生的吸引和影响力,它受到景观的内在美学特质、旅游者的旅游动机、景观的感知和评价等因素的影响.近年来,随着乡村旅游的兴起,如何开发与发展拥有独特旅游资源的传统村落逐渐受到人们的关注.本文以杭州市临安区传统村落为研究对象,基于问卷数据,运用探索性因子分析法,综合分析了影响杭州市传统村落景观吸引力的主要因素.结果表明,影响传统村落景观吸引力的因子体系可分为"传统文人景观""乡土人居景观""社区景观风貌"及"景观安全与便捷"四个维度,总共包含18项吸引力因子.据此,文章提出杭州市临安区传统村落景观吸引力提升策略,以期为传统村落规划设计与可持续发展提供一定的理论参考.

Abstract

The attractiveness of rural landscapes refers to the allure and impact that these landscapes have on tourists.This attractiveness is influenced by factors such as the intrinsic aesthetic qualities of the landscape,tourists'travel motivations,and perceptions and evaluations of the landscape.In recent years,with the rise of rural tourism,the development and promotion of traditional villages with unique tourism resources have increasingly gained attention.This paper focuses on the traditional villages of Lin'an District in Hangzhou City,using exploratory factor analysis based on questionnaire data to comprehensively analyze the main factors affecting the landscape attractiveness of Hangzhou's traditional villages.The results indicate that the factors affecting the attractiveness of traditional village landscapes can be categorized into four dimensions:"Traditional Literati Landscape","Rustic Human Settlement Landscape","Community Landscape Style","Landscape Safety and Convenience",encompassing a total of 18 attractiveness factors.Based on these findings,the paper proposes strategies for enhancing the landscape attractiveness of traditional villages in Lin'an District of Hangzhou,aiming to provide theoretical references for the planning,design,and sustainable development of traditional villages.

关键词

传统村落/景观吸引力/因子分析/乡村旅游

Key words

traditional villages/landscape attractiveness/factor analysis/rural tourism

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出版年

2024
包装与设计
中国包装进出口广东公司

包装与设计

影响因子:0.034
ISSN:1007-4759
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