基于文化转译的乡村文旅IP形象设计路径研究
Research on the Approach of Rural Cultural Tourism IP Image Design Based on Cultural Translation
宋琴1
作者信息
摘要
本文基于"文化转译"的概念,首先阐述乡村文化设计转译的意义;然后提出将乡村文化转译为文旅IP形象的设计路径,即:"形"的设计、"境"的营造、"意"的传达:最后通过崇阳大市村文旅IP形象设计实践,验证乡村文化转译方法和乡村文旅IP形象设计路径的可行性和有效性.本研究希望通过对乡村文旅IP形象设计路径的探索,以文旅IP赋能乡村旅游,增强乡村文旅市场活力,助力乡村振兴.
Abstract
Based on the concept of"cultural translation",this paper firstly analyzes the significance of rural cultural design translation.T hen,it puts forward the design approach ot translating rural culture into the image of cultural tourism IP,i.e.,the design of"shape",the creation of"context",and the communication of"meaning".Finally,it verifies the feasibility and validity of the rural cultural translation methods and the design approach of rural tourism IP with the IP image design practice of Dashi Village,Chongyang County.By exploring the diversified design approaches of rural cultural tourism IP images,this study hopes to empower rural tourism with cultural and creative IPs,enhance the vitality of the rural cultural tourism,and help rural revitalization.
关键词
乡村文旅IP形象/文化转译/转译方法/设计路径Key words
rural cultural tourism IP image/cultural translation/translation methods/design approach引用本文复制引用
出版年
2024
NETL
NSTL
万方数据