Research on Pop-up Store Experience Design Strategies Based on Bartle's Taxonomy of Player Types
Objective Put forward the pop-up store experience design strategies and methods aiming at different user types.Methods and Results Based on Bartle's Taxonomy of Player Types,pop-up store users are classified into explorers,achievers,superiors and socializers,and then pop-up store experience design strategies for these user groups are proposed and verified with actual pop-up store cases.Conclusion The Bartle's Taxonomy of Player Types can provide new ideas for pop-up store experience design.
Bartle's Taxonomy of Player Typespop-up storeexperience design
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