Research on the Design Method of the Explicitation of Selling Points Based on Product Attributes
Nowadays,the commercial competition is becoming increasingly fierce,and the homogenization of product appearance is severe.Some product designers blindly follow design trends,resulting in not reflecting the commercial value of the product after it is put into the market.In order to increase product sales,reflect product value,and enhance the value of design in commercial activities,this paper summarizes the design method of enhancing selling point explicitness based on product attributes through literature research and case studies,as well as analyzing the idea of extracting selling points and studying the process of transforming selling points into design elements.This method provides a design approach from a marketing perspective,combined with design semantics,which can provide reference for the product innovation design,so that the design can add more commercial value to products and brands.
product designthe explicitation of selling pointsdesign method
NETL
NSTL
万方数据
