基于产品属性的卖点显性化设计方法研究
Research on the Design Method of the Explicitation of Selling Points Based on Product Attributes
唐芷1
作者信息
摘要
如今,商业竞争日益激烈,产品外观同质化严重,产品盲目追随设计趋势,往往在投入市场后没有很好地体现产品的商业价值.为了提升产品销量,体现产品价值,本文通过文献研究和案例研究,分析卖点提炼思路,研究卖点转化为设计元素的过程,总结出基于产品属性的卖点显性化设计方法.该方法提供了一种从营销角度出发、结合设计语义学的设计方法,可为产品创新设计提供一种思路,让设计赋予产品和品牌更多商业价值.
Abstract
Nowadays,the commercial competition is becoming increasingly fierce,and the homogenization of product appearance is severe.Some product designers blindly follow design trends,resulting in not reflecting the commercial value of the product after it is put into the market.In order to increase product sales,reflect product value,and enhance the value of design in commercial activities,this paper summarizes the design method of enhancing selling point explicitness based on product attributes through literature research and case studies,as well as analyzing the idea of extracting selling points and studying the process of transforming selling points into design elements.This method provides a design approach from a marketing perspective,combined with design semantics,which can provide reference for the product innovation design,so that the design can add more commercial value to products and brands.
关键词
产品设计/卖点显性化/设计方法Key words
product design/the explicitation of selling points/design method引用本文复制引用
出版年
2024
NETL
NSTL
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