Research on the Innovation Path of Brand Identity Design for Herbal Tea Based on the Narrative Strategy
Herbal tea is a national intangible cultural heritage in China.So far,herbal tea brands generally have not placed great emphasis on brand identity design,which is not conducive to the further development of herbal tea brands.This study adopts the questionnaire research method and fieldwork method to summarize the current consumer needs and problems the consumers think exist in the brand identity of herbal tea;explores the application value of narrative strategy in the brand identiy design of herbal tea,and then put forward the innovation path of the visual identity design for herbal tea brands with narrative strategy as the core.The study aims to provide new ideas for the enhancement of identity design for local cultural brands.
NETL
NSTL
万方数据
