Research on Brand Design of Chinese New Style Tea Beverages Based on Multi-sensory Experience
Objective The research aims to explore the design methods of Chinese new tea brand,thus improving the competitiveness of tea beverage brands and promoting the inheritance and innovation of tea culture.Methods Firstly,it investigates the current situation of new tea beverage brands and finds out the characteristics and pain points.Then through literature research,case analysis,and in-depth interview analysis,the feasibility and value of new tea beverage brand design based on multi-sensory experience are obtained.Results According to the aesthetic,experience and sensory needs of consumers,specific strategies for improving multi-sensory experience through sensory stimulation,cultural integration and technology application are proposed.Conclusion Multi-sensory experience has a positive impact on the creation and promotion of new tea beverage brands,triggering consumer behavior,and enabling tea culture to be inherited and innovated.
multi-sensory experiencebrand designChinese new style tea beveragestea beverage brand
NETL
NSTL
万方数据
