叙事性插画在农产品包装设计中的应用研究
Research on the Application of Narrative Illustration in Packaging Design of Agricultural Products
王敏 1张岚1
作者信息
摘要
在当前市场竞争激烈的背景下,传统的农产品包装设计已经难以满足消费者日益提升的审美需求和情感需求.叙事性插画作为一种结合了图像、符号和设计元素的视觉艺术形式,能够通过画面讲述品牌故事,为农产品包装注入更多的情感色彩.本文旨在探讨叙事性插画在农产品包装设计中的应用策略,以提升农产品包装的创新性,同时拓宽研究视角,为其他产品包装设计提供参考.
Abstract
In the current fiercely competitive market,the traditional packaging design of agricultural products can hardly meet the growing aesthetic and emotional needs of consumers.Narrative illustration,as a visual art form that combines images,symbols,and design elements,can inject more emotional colors into agricultural product packaging by telling brand stories with images.This paper aims to explore the application strategies of narrative illustrations in agricultural product packaging design,in order to enhance the innovation of agricultural product packaging.At the same time,it also hopes to broaden research perspectives,providing reference for future packaging design of other products.
关键词
叙事性插画/农产品包装/包装设计Key words
narrative illustrations/agricultural product packaging/packaging design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据